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HOME PAGE » NEWS » SAGRANTINO CULTURAL IMMERSIVE EXPERIENCE - DISCOVERING AREAS TRHOUGH THE INTERACTIVE CULTURE

05/11/2021
SAGRANTINO CULTURAL IMMERSIVE EXPERIENCE - DISCOVERING AREAS TRHOUGH THE INTERACTIVE CULTURE


A project by La strada del Sagrantino Assosiation for the promotion of cultural attractions using innovative tools
SAGRANTINO CULTURAL IMMERSIVE EXPERIENCE - DISCOVERING AREAS TRHOUGH THE INTERACTIVE CULTURE
Among the expected outcomes: immersive room for multi-perceptional experience and an AR application

Living a well-rounded travel experience through the promotion of interactive mode for the access to cultural attractions and artistic heritage of the villages of the Strada del Sagrantino: Montefalco, Bevagna, Gualdo Cattaneo and Giano dell’Umbria.

This is the ambitious goal of ‘Sagrantino cultural immersive experience’, the latest project designed by The Strada del Sagrantino Association, co-funded by POR-FESR 2014-2020 action 3.2.1. Regione Umbria - tender project support to cultural and creative companies.
Disclosed on last April for the tender in “Supporting development of collateral products and duties for identified naturalistic and cultural attractions promotion, even through partnerships among cultural, creative and show business chains”, this project has been recently approved and it’s coming along during one of the most fascinating moments of the year for this territory: the fall foliage of the Sagrantino grapevine.

‘Sagrantino cultural immersive experience’ wants to increase the value of some cultural attractions using interactive tools and new technologies, as the creation of an immersive room that will be located inside Museo di San Francesco in Montefalco in order to explore and planning cultural itineraries. Here, a double post will be settled to let the tourist live a multi-perceptional experience. Moreover, the project includes the drawing of an AR application able to describe, once opened, all the characteristics of every cultural site, even those which are closed. This tool will be very helpful for tourists as much as for curious users. Among the expected outcomes there’s, one over all, the promotion of tourism and wine tourism across the Strada del Sagrantino and of the Umbria region in general, taking advantage of a larger knowledge of this region and its offers, hitting different targets with more innovative and affecting media.
The other areas that will be involved in this project are: in Montefalco, Museum aside, the town hall with the belfry tower and the entire complex of S. Fortunato; in Bevagna, the Palazzo della Cultura (Archeological section), Filippo Silvestri square and the Torti theatre; Giano dell’Umbria the Complesso monumentale di San Francesco, the Castello di Morcicchia and the Abbazia di S.Felice;  in Gualdo Cattaneo the Rocca  Sonora, S. Terenziano and Flacco church and  the church of Saints Antonio and Antonino.

“The area of La Strada del Sagrantino is cohesive – as the President of the Association Serena Marinelli said -, thanks to the priceless partnership of Civic Administrations and all the other owners of cultural attractions like The Provincia Serafica di San Francesco, the Archdiocese of Norcia, the Congregation of Preziosissimo Sangue and S. Terenziano and Flacco parish.
“Sagrantino immersive experience” is a sweeping planning operation involving an entire territory and its chain in the creation of a new tour halo of this area, focused on the high quality of the cultural and food &wine offer. This is an important driving force for travel experience approach.
Hence, cultural attractions owners, local companies and the Region whole gain an immediate increasing of the appeal, hitting a wide rise branch, nationally and internationally speaking”.


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